Archive for May, 2010

Advertiser vs Consumer: How can we bring the love back?

Posted on May 14, 2010. Filed under: Advertising, Online branding | Tags: |

Is the relationship between advertisers and consumers hitting a rough patch? As any good marriage counselor will tell you the root to a good marriage is communication, communication, communication. With the introduction of Web 2.0 and social media, we have entered an age where the old methods traditionally used to define and place consumers in [...]

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Australians are the most active social media users

Posted on May 13, 2010. Filed under: Social media, Social networking | Tags: , |

A December study by Nielsonwire shows the worldwide annual increase of 82 percent of time spent on social network platforms, and an astounding average 5.5 hours per individual per month. When making a global comparison, it was concluded that Australians spent a jawdropping average of 6hours and 52 minutes per month, as an active ‘Socialmedia-ite’. [...]

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Social Media Framework

Posted on May 12, 2010. Filed under: Social media, Social networking | Tags: |

Have you ever thought about your social media framework? Social media framework aids comprehension of workflow experiences by describing their components, it also optimizes social media workflow in an easier way since a framework may include components that are applicable to them all. Why is it crucial that we care about this? Simply because badly [...]

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