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Google and Heineken Study Search for Branding

Posted on November 4, 2009. Filed under: Google, Online branding, Online marketing | Tags: , , |

This week, were published the results from a test performed by Google Netherlands along with Matrixlab, Heineken and Twist, the Heineken’s agency. The goal was to find which are the effects of the paid ads on branding. All the parts involved were pleased by the results. As the methodology, they compared the effectiveness of search [...]

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